Growth & Experiential Strategy Executive
I help sports, entertainment, and consumer brands align storytelling, fandom, sponsor value, and commercial growth through audience-first experiences.
About
Matt Repchak is a growth and experiential strategy executive with more than two decades of leadership across nationally recognized sports and entertainment properties. As Chief Marketing Officer for FCS (Florida Citrus Sports), he oversees integrated growth and engagement functions across a portfolio that includes the Pop-Tarts Bowl, Cheez-It Citrus Bowl, Florida Blue Florida Classic, FC Series international soccer events, Camping World Kickoff, and additional emerging business initiatives.
His work sits at the intersection of audience psychology, experiential storytelling, sponsorship activation, customer engagement, organizational innovation, and live-event ecosystems. Over a 21-year career, he has helped transform Florida Citrus Sports from a traditional nonprofit event operator into a diversified sports and entertainment enterprise with broad commercial, civic, and community impact.
Selected Work
Helped evolve the Pop-Tarts Bowl into one of the most culturally visible and commercially successful activations in college football, connecting live-event spectacle, fan participation, retail integration, social conversation, and measurable consumer action.
Co-led a strategic innovation program designed to diversify Florida Citrus Sports beyond its core college football postseason business, contributing to expansion into youth sports, international soccer, and new revenue opportunities.
Supported stakeholder strategy, communications, and presentation development tied to public investment efforts for Camping World Stadium, including the current $400 million reconstruction initiative.
Contributed to efforts that helped establish Orlando as a viable NFL event market through Pro Bowl and Pro Bowl Games work, with Florida Citrus Sports later positioned for a local partnership role supporting Jacksonville Jaguars activity in Orlando.
Advisory Focus
Building participation-driven experiences that deepen emotional connection, social sharing, and long-term audience value.
Translating brand strategy into live-event moments, rituals, and content ecosystems that extend beyond the venue.
Helping brands and properties move beyond logo placement toward authentic audience participation and commercial relevance.
Aligning marketing, ticketing, customer engagement, analytics, content, and partnerships around the full customer journey.
Supporting organizations navigating disruption, diversification, or new growth opportunities.
Developing strategies that connect fans, sponsors, communities, media partners, and operators around shared value.
Speaking & Media
Matt has spoken on experiential storytelling, fan engagement, brand activation, and innovation in sports and entertainment settings, including appearances at South by Southwest and Sports Business Journal’s Brand Innovation Summit.
Contact
Matt is available for advisory conversations, consulting engagements, speaking opportunities, and executive discussions involving audience engagement, experiential storytelling, brand activation, and live-event growth strategy.
Orlando, Florida